Creating a visual identity for University College Utrecht
Visual identity, editorial design, and various graphic design projects promoting Utrecht University’s liberal arts and sciences college.
With Sebastiaan Cassé
After the first 10 years of UCU’s existence I was asked to have a look at their visual identity and see how we could update it to make it more appealing to a younger generation. Having studied there also gave me a good idea what was needed. We created a new logo and style guide, applying the style to a wide range of different designs.
Applying the visual identity design
UCU Lustrum X | 10 year anniversary book
With Sebastiaan Cassé & Roeland Verhallen
Leading up to the 10 year anniversary of University College Utrecht Sebastiaan and I worked together to create a special publication showcasing various stories from students, professors and other people involved in the university’s lively 10 year evolution. Roeland Verhallen created a series of photos featuring students from many different nationalities, one of the essential aspects that defines the international liberal arts and sciences college.
Have a look at the whole publication below: