In collaboration with Sebastiaan Cassé

Client / University College Utrecht

(UCU visual identity - 2010)

In April 2010 Sebastiaan and I started working on the visual identity for UCU. The difficult part was that we had to keep to the University of Utrecht visual identity, as UCU is seen as a faculty. The main criteria was to keep the logo simple and to follow the color scheme. After redesigning the logo, we looked at practical ways to implement the new visual identity, as can be seen in the section: various graphic design.