In collaboration with Wanda Hebly

(visual identity - 2007)

Most often one of the first steps in creating a new project or organisation is developing a logo. For the newly formed foundation Sahara Roots I was asked to create a strong / illustrative logo that accentuated the name. The desert is an inspiring place and I soon found the iconic image I was looking for in this amazing acacia tree, a tree that trully symbolizes beauty and survival in this barren desert landscape.

Photo: Wanda Hebly