In collaboration with Thijs van Himbergen

(visual identity - 2010)

Together with artist and writer Thijs van Himbergen we set up the t-shirt label: www.prettyniceshirts.com

One of the first aspects we developed was the name and logo, with which we created the visual identity for such things as our business cards. The concept for pretty nice shirts comes from ambition to embrace imperfection. Our t-shirts are not really nice, they're 'pretty nice', and that's ok. Pretty nice is the new awesome.